Category Archives: Uncategorized

5 copywriting lessons from internal comms

I’ve spent 20 years working with words in one way or another – nearly 10 of those in internal communications. It’s an increasingly wide-ranging role, but writing copy was always my favourite bit. Here, I’m reflecting on some of the ways my internal comms experience makes me a better copywriter today.

Busting the copyediting myths

When I say I do copywriting and editing, people tend to latch onto the “writing” part. “Ooh, what kind of things do you write?” (See also: “Is that a legal thing?” No – for future reference, copywriting is nothing to do with copyright.) Copyediting, on the other hand, can be a bit of a conversationContinue reading “Busting the copyediting myths”

Winning Words: parkrun

I often see interviews with successful copywriters, in which they’re asked which brands most excite or inspire them. No one’s knocking at my door with their notepad just yet, so – like choosing your imaginary Desert Island Discs for the day you inevitably achieve global superstardom – I thought I’d start my own, occasional seriesContinue reading “Winning Words: parkrun”