copywriting – Kate Mounce

5 copywriting lessons from internal comms

I’ve spent 20 years working with words in one way or another – nearly 10 of those in internal communications. It’s an increasingly wide-ranging role, but writing copy was always my favourite bit. Here, I’m reflecting on some of the ways my internal comms experience makes me a better copywriter today.

The curse of ‘corporate’?

‘Corporate’ can be something of a dirty word in copywriting and freelance circles, synonymous with stuffy, boring and fake.

So how do I square my 14 years’ financial services experience with being a freelance copywriter?

Winning Words: parkrun

I often see interviews with successful copywriters, in which they’re asked which brands most excite or inspire them. No one’s knocking at my door with their notepad just yet, so – like choosing your imaginary Desert Island Discs for the day you inevitably achieve global superstardom – I thought I’d start my own, occasional seriesContinue reading “Winning Words: parkrun”